Entities in Drupal 7 simplify and centralize common logic that, in earlier versions of Drupal, was duplicated in several places, or only usable in specific modules. There are, however, many features (such as saving entities!) that did not make it into Drupal 7. The Entity API module fills in these missing gaps in the core and goes a step farther by simplifying definition of new entity types, and integration with contrib modules such as Views, Rules, and Features.
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